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Message from the President

CMSC –

We’re About Clubs

Keith L. Fanta

I While our traditional successes continue and our recent
t’s been almost 53 years since seven clubs formed the
endeavors grow, we’re also taking on new programs to
Chicago Metropolitan Ski Council, and while much has
changed, our clubs are still our highest priority.
support our clubs. We’ve started an educational program to
help our member clubs run their organizations. Our first
CMSC has a renewed energy these days, and it’s an energy
educational session was on Search Engine Optimization
aimed at supporting our clubs. Trip Seminar has been one
of our most crucial programs in supporting our clubs, and so our clubs can improve their individual websites; future
educational sessions will include topics such as utilizing
it is one of the top events of its kind in the country. This social networking sites and advertising.
single day event provides club representatives to meet tour
operators, resort representatives and property management As long as our clubs are around, CMSC will be around, and
representatives in a face to face setting to talk about serv- we’ll be doing everything we can to keep our clubs around.
ices that can be provided and requirements that clubs need
for their trips in the next year. CMSC also maintains professional affiliations within
the snowsports industry. CMSC is a Charter Member of the
Another veteran program of CMSC is this magazine, the National Ski Council Federation, as well as an Associate
Midwest Skier. Thanks to a partnership with Premier Member of the National Ski Areas Association. These
Tourism Marketing (PTM) a few years ago the magazine affiliations allow CMSC to stay current with activity in
has transitioned to a full color publication that places it the industry.
among the best in the industry. The name Midwest Skier
may change after this issue, but expect the quality and Have a great off season and enjoy the warm weather;
commitment to our clubs to remain. in about five months we’ll be talking about the first snow
dusting the mountains out west.
CMSC’s website, SkiCMSC.com, is the top website among
ski and snowboard councils in the country, allowing our Keith L. Fanta President — 2009–2010
clubs to post and update their own promotional information Chicago Metropolitan Ski Council
including photos and video links. The public can utilize our
website to search for club trips based on criteria such as
date and destination, and can also search for clubs using a Thank You to Our Advertisers
mapping feature. Our attractive home page features club
supplied photos as well as timely club news items.
Aspen Skiing Company/
Silvertree Properties ............21
Aspen Snowmass ................17
CMSC also markets our clubs at public expositions. Ski.com...............................11
Aston Hotels .........................15
Besides exhibiting at the Ski Dazzle and Windy City con- Snowbird Resort ..................21
Mammoth Mtn Ski Area.........5
sumer shows, CMSC is a regular exhibitor at the Chicago Snowmass.............................2
Northstar/Sierra ..................23
Tribune Travel and Adventure Show (formerly Adventures Sports America ...................14
Nub's Nob ..........................19
in Travel Expo) and the NBC Travel Expo. This past winter
Prospector Square Lodge ....27 Vail Resorts .........................32
CMSC hosted a hospitality tent at Wilmot Mountain to talk
Quebec Ski Alliance ...........31 Van Galder...........................13
to snowsports enthusiasts about the benefits of our clubs.
30 ❖ MIDWEST SKIER SPRING 2010 PLANNING ❖ www.skicmsc.org